Zoppini charm bracelets have taken not only Europe, but also the United States, by storm.  These charm bracelets feature charms of all sorts, anything from a birthstone to an engraved date to a shiny butterfly, just because it’s pretty.  Photo Italian charms are the next addition to these stylish, personalized charm bracelets.  Seven year-old girls will be adding a picture of Mommy, 12 year-old girls will be adding their best friend, and 17 year-old girls will be adding their boyfriend to the most prominent link of their bracelet.  Where the majority of traditional charms are strictly iconic (a diploma, etc.), photo Italian charms are bringing the amount of personalization to a whole new level.

You might not have heard of Zoppini charms yet, but you’ve certainly seen these bracelets, even if you don’t know them by name.  Zoppini charms are nothing like the dangling charm bracelets of the past, except, of course, that they’re charm bracelets.  Wearers switch charms in and out depending on age, mood, occasion, and sometimes just for the fun of switching charms.  While charm bracelets are a kind of keepsake or memory bracelet, with charms commemorating important life events and periods, there is also, with Zoppini charms, a collectors’ spirit.  Girls swap a purple butterfly for a pink butterfly like boys traded baseball cards back in the day.

Photo Italian charms are the newest addition, and an ingenious one at that!  These links, interchangeable like all the other links on the bracelets, come as blanks and you add a picture to them.  With the invention of photo Italian charms, charm collecting is no longer a finite process.  It is no longer possible to collect all of the charms because no one else in the world will have a charm on their bracelet featuring a picture of you and your sweetheart.

Children are using the opportunity to keep pictures of all their most beloved family members on their wrists.  This keeps a photo of Mom and of Dad, of Grandmom or of a favorite aunt.  Instead of having an iconic face of a German Shepherd, they can put a miniature version of a picture of their very own German Shepherd.  Like everything else in the digital world, personalization is at an all-time high.  Remember the old Windows desktop and the flying toasters screen saver?!  We laugh now because we currently have a background set to a picture we took ourselves and a screen saver of the Metropolitan Museum of Art.  Photo Italian charms are the jewelry industry’s answer to the digital personalization age, jewelry’s equivalent of screen-printed tee-shirts.

These photo Italian charms change the charm collecting process into, quite literally, a labor of love.  Girls have long ago stopped wearing their boys’ pins… and their Varsity jackets to a certain extent; now they wear his face, not on their sleeve but on their wrist.  Like childhood romances, these photo Italian charms are not permanent.  Once you’ve broken up with a boy, you just remove his link from your bracelet; or maybe you remove his link from your bracelet to let him know that it’s over…perhaps adding another boy’s link.

Photo Italian charms means that Zoppini charm bracelets can grow with their wearer even more than previously.  It also ensures that the style of Zoppini charms will never go out of style; when butterflies and ladybugs go out of style, you simply switch them for the new bug of choice.  When icons go out entirely, you can alternate metals and stones and keep that one special picture of your beloved.